It doesn't mean it didn't get traction, it was just not Google scale. It never seemed to have had as much traction as Google would want. Were you surprised when Google announced the shut-down of Poly? This interview has been edited and condensed for clarity. In a recent conversation with Protocol, Denoyel explained why Sketchfab is succeeding where Google failed, how the company shifted gears when it became apparent that building a YouTube for 3D files would take a whole lot longer than expected and the role AR and VR play for Sketchfab now and in the future. To this day, there are just seven 3D Cybertruck models on Poly. For instance, when Tesla announced its Cybertruck in late 2019, artists uploaded hundreds of 3D renditions of the futuristic car to Sketchfab within hours. Running a de facto competitor, Denoyel had kept a close eye on Poly over the years, and noticed that it hadn't gotten a whole lot of traction. Sketchfab CEO Alban Denoyel, however, was hardly shocked. How could a corporate giant like Google give up on 3D, just as AR and VR are growing in popularity? Google's recent announcement that it was shutting down its 3D file repository Poly caught many 3D artists and enthusiasts by surprise. Editors' note: Epic Games acquired Sketchfab on July 21, 2021.
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